HTTPS: Traditional vs Encrypted vs Cloudflare
After months of talk and speculation, Google has finally started to move forward with its plan to secure the web by enforcing HTTPS. Although HTTPS had previously only been a concern for e-commerce sites or sites with login functionality, this latest update affects significantly more sites. The vast majority of websites have a contact page […]
Designing Makes Us Feel Relaxed
There’s definitely something to be said about the satisfying feeling that comes from solving UX, mixing colors and illustrating. Sometimes design can be a little stressful (especially if you rush into it without taking all of the necessary sketching/wireframing steps, that reduces the risk of setbacks later),
Email Signatures That Drive Conversions
Email is still the workhorse of digital marketing. In fact, the number of emails sent and received per day total over 205 billion, according to The Radicati Group Email Statistics Report. There are no other marketing channels as effective and efficient as email — but there still might be a use for email your team is overlooking: […]
For email, experience is everything
Through email, you individually address people who have different wants, needs, habits and relationships with your company. When you put it in this context, as opposed to thinking of email as a lever to drive more money from a homogeneous existing customer base, it becomes more of a human medium. This is not to say […]
