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Get the Most Downloads for Your App

App store optimization is the most cost-effective method to organically increase your installs.Many startups spend huge amounts of money on advertising, yet neglect app store optimization. App store optimization is the most cost-effective method to organically increase your installs for a couple of reasons: According to Forrester, a staggering 63 percent of all app installs come from general […]

The Bold New World of Micro-Video

Snackable content and other opportunities from mobile’s surge.Get ready for micro-video. With more and more consumers turning mobile devices into video viewing platforms, attention spans are dissolving. There’s a greater demand than ever for video content that is snackable and easily digested. With their smartphones always handy, consumers are watching videos because, well, it’s something […]