Online Advertising

Adwords, Facebook, LinkedIn, Bing

Anvixa uses in-house tactics to ensure that you get most out of your online advertising using AdWords, Facebook, LinkedIn or Bing. This includes keyword selection, catchy copy to attract buyers and geo-targeting to only show ads in areas where people can actually take advantage of your service. We include tracking of both contact forms and phone calls. This allows us to optimize your campaigns based on what really matters – leads.

  • ROI Driven approach to pay-per-click (ppc) campaign management
  • 360 degree tracking of phone calls and contact forms
  • Flat fee management plans without contracts
  • Same-day response via phone or email

Once a month you will receive an official Search Engine Marketing report which contains:

  • Breakdown of campaign performance at overall campaign, ad group, ad copy and keyword level
  • Optimization highlights & takeaways
  • A ‘Moving Forward’ section

Competitor Research – By inserting your keywords and competitors into research tools, we get comprehensive data on how they use Google AdWords.
Performance Analysis – If you have an existing account, we will analyze and determine what we should keep, improve and exclude from our new campaign setup.

New Campaign Development – We develop a completely new campaign based on your performance history, business objectives, and our experience.
Keyword Research – Keywords are the foundation of any AdWords campaign, and we ensure that we select the best ones from the start.
Strategic Match Type – Match types can either laser-target your exposure or be a limitation. Based on our research, we implement the match types that best fit your business needs.
Negative Keyword Implementation – We add negative keywords to ensure you don’t appear for irrelevant searches on Google.
Tailored Ad Copy – We create each ad for the individual ad group and keyword for high performance.
Ad Extension Setup – Location Extension, Call Extension, Sitelinks and Callouts are the most important and powerful ad extensions for local businesses.

Ad Testing –We will test 2-3 ads in your most important ad groups at all times to help combat ad fatigue and improve conversions.
Bid & Budget Management – Ensuring that you’re taking full advantage of your allotted budget, bidding for the most profitable keywords, and maintaining a high ROI are all top of mind for us.
Keyword Expansion – A keyword list is never complete. We continuously expand your existing keyword list as we acquire new data.
Search Term Analysis – We analyze the search terms your ads appear for and optimize them for higher conversions.
Negative Keyword Research – We continuously add negative keywords to keep your ads from appearing on irrelevant searches.
Call Quality Analysis – We analyze the duration and other factors to determine the quality of the call.
AdWords Attribution Analysis – We analyze your campaigns to find what keywords generate leads directly and which generate leads indirectly.
Campaign Expansion – Expanding your campaign to cover more searches and providing a higher ROI is the cornerstone of our service.

Ad Copy for Mobile – We tailor mobile ads using subtle cues to create a higher relevance for the searcher.
Ad Extensions for Mobile

Google Analytics – Tracking of website health and other important metrics.
Conversion Tracking – We track contact form submissions on your website.
Keyword Level Call Tracking – Tracking of phone calls generated by Google AdWords.
Code Installation – Our Tracking Specialists will install the necessary code for you free of charge. NB. Conditions apply.
Minutes Included – Between 400-200 minutes are included in each plan, we provide extra minutes as necessary.

Adwords Report Sample